Canon Philippines Renews Support for Philippine Red Cross to Aid Mindanao Earthquake Relief and Recovery

MANILA, Philippines – Canon Marketing (Philippines), Inc. (CMP), together with Canon Business Service Centre Phils., Inc. (CBSC), has renewed its partnership with the Philippine Red Cross (PRC) to support relief and recovery efforts for communities affected by the recent earthquake in Mindanao, including Sarangani and General Santos City. The donation underscores Canon’s continued commitment to standing with Filipino communities in times of crisis and delivering timely assistance to those in need.

Canon Philippines executives also met with Philippine Red Cross leadership to further discuss ongoing humanitarian initiatives and community resilience efforts.

“Our commitment to the philosophy of Kyosei means standing together with communities, especially in times of uncertainty,” said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. “Through our continued partnership with the Philippine Red Cross, we hope to bring not only essential relief but also hope to families as they recover and rebuild their lives. We are honored to support the invaluable work of the Philippine Red Cross in reaching those who need it most.”

Left to right: Heide Concepcion, Head of People and Culture, Canon Business Service Centre Phils., Inc.; Anuj Aggarwal, President and CEO, Canon Marketing (Philippines), Inc.; Philippine Red Cross Chairman Richard Gordon; Philippine Red Cross Secretary General Gwendolyn Pang

Philippine Red Cross Chairman Richard Gordon welcomed Canon’s continued support, highlighting the impact of sustained collaboration between the private sector and humanitarian organizations in disaster response.

“We are grateful to Canon for its continued partnership with the Philippine Red Cross,” said Gordon. “Canon has consistently demonstrated its commitment to humanitarian action, having also extended its support during the Cebu earthquake response. Together, we can provide timely relief and help communities recover stronger from times of crisis.”

Canon executives were toured around Philippine Red Cross’ Operations Center, highlighting its 24/7 emergency monitoring and response operations

Guided by its corporate philosophy of Kyosei, living and working together for the common good, Canon remains committed to supporting initiatives that create meaningful, lasting impact. Through this partnership, Canon reaffirms its commitment to helping Mindanao earthquake-affected communities recover, rebuild, and emerge stronger.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.